In this follow-up episode, publicist and visibility strategist KJ Blattenbauer is back in the host seat to guide you through the five visibility systems every entrepreneur needs to go from “overlooked” to in demand. With signature wit and strategy, KJ unpacks how to build confidence through proof (not pep talks), the magic of a “message manual,” and how to document wins so you can replicate success on repeat. She also shares how to delegate visibility without losing your voice and the emotional system every founder needs to normalize being seen. If you're ready for recognition that’s sustainable, strategic, and rooted in systems—this episode is your blueprint.
MORE ABOUT KJ:
KJ's Website
KJ's Freebie
KJ's Instagram
KJ's LinkedIn
TIMESTAMPS:
0:00 – Jordan introduces KJ Blattenbauer and the episode’s mission: creating sustainable visibility.
1:48 – System 1: Why confidence starts with proof, not pep talks (and how to build your “proof of awesome” folder).
7:44 – System 2: How to clarify your brand story using the “message manual” framework.
16:52 – System 3: What to document in your “visibility vault” to repeat wins and learn from what didn’t work.
25:26 – System 4: Delegating visibility tasks without losing your voice, from pitch templates to press kits.
33:34 – System 5: How to emotionally normalize being known and manage visibility with boundaries and self-trust.
41:40 – Recap of all five visibility systems and a challenge to choose one to start this week.
