Better Offline The Department of Justice V Google Ads: Part 3
8 snips
Sep 25, 2024 
Jason Kint, CEO of DCN with a keen focus on digital content, joins Arielle Garcia, Director of Intelligence at CheckMyAds, to tackle the Department of Justice's antitrust case against Google Ads. They delve into the controversial Admeld acquisition and Google's manipulation of real-time bidding. Legal challenges are laid bare, spotlighting the ramifications for consumers and the advertising sector. The pair share courtroom insights from the ongoing trial, emphasizing Google's monopolistic practices and the courtroom dynamics that could reshape the digital landscape.
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Google's "Parking" Strategy
- Google's Neil Mohan admitted to considering buying a company and "parking it somewhere."
- This was in regards to Admeld, whose real-time bidding functionality threatened Google.
Intentional Inferiority
- Jonathan Bellack testified that Google aimed to make its Exchange Bidding "slightly better" than Header Bidding.
- Leadership intentionally scaled back Exchange Bidding despite product team wanting it to be much better.
Google Blocking Open Source
- Google blocked the IAB Tech Lab from governing Pre-bid, an open-source project.
- This was due to Pre-bid's threat to Google and influence via contributions, according to Brian O'Kelley.