The Department of Justice V Google Ads: Part 3
Better Offline
The Google Ads Controversy: A Deeper Look
This chapter explores the final aspects of the Department of Justice's case against Google Ads, particularly the implications of the Admeld acquisition. It examines Google's strategic decision to remove real-time bidding to safeguard revenue, while reflecting on the competitive landscape and the challenges posed by technologies like header bidding. The discussion raises critical insights into Google's monopolistic practices and the impact on innovation and regulatory standards in digital advertising.
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