The Department of Justice V Google Ads: Part 3
Better Offline
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Unraveling the Google Ads Trial
This chapter explores the ongoing trial of Google Ads, pointing out the weaknesses in Google’s defense and the effectiveness of the DOJ's arguments. It presents humorous yet critical comparisons made by the judge, alongside a detailed analysis of the complexities within the Google Ads auction process. The discussion raises skepticism about Google's ability to prevail, emphasizing the detrimental effects of its practices on publishers amidst a convoluted ad tech ecosystem.
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