ChinaTalk KFC, The Toilet Revolution, and the Business of Propaganda
Dec 26, 2020
Neil Thomas, a research associate at the Paulson Institute's MacroPolo, offers deep insights into Chinese business and politics. He dives into KFC's remarkable marketing strategies that helped it thrive in China. Thomas discusses the fascinating 'Toilet Revolution' sparked by tourist complaints, transforming public sanitation. He also explores the evolution of Chinese propaganda under Xi Jinping, highlighting how storytelling methods blend with media. The conversation is lively, reflecting on fast food culture with a humorous rap that critiques the chicken served.
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KFC Family Bucket
- Neil Thomas's first KFC experience in China involved a family eating a 24-piece bucket.
- This highlighted the cultural differences in how products are perceived.
KFC's China Debut
- The first KFC in China opened in 1987 near Tiananmen Square, marking the first Western fast-food restaurant in mainland China.
- This occurred during a period of economic and political reform, with China needing foreign expertise.
KFC's Initial Success
- The first KFC in China was a massive success, with long lines and police intervention required.
- It also became a popular wedding venue, symbolizing class and cultural capital.