KFC in China: Cultural Impact and Competitive Dynamics

This chapter examines KFC's significant entry into China starting from its 1987 opening near Tiananmen Square, marking a pivotal moment in the country's modern consumer culture. It highlights the evolving dining experience and social implications of KFC during the late 80s and 90s, alongside the competitive landscape of local fast-food chains like Ronghua Chicken. The chapter ultimately illustrates KFC's strategy of localization and adaptability in the face of both competition and political tensions in China.