99% Invisible

Search and Ye Might Find

Sep 14, 2022

In this engaging discussion, Adam Rogers, Senior tech correspondent at Insider, and Kurt Kolstad, Digital director at 99% Invisible, explore the complexities of search technology. They dive into challenges we face in digital searches, from personal files to e-commerce sites, revealing user frustrations with profit-driven algorithms. The duo contrasts historical search methods with modern AI tools and discusses the evolving landscape of SEO, emphasizing the need for ethical practices and community-driven platforms for reliable information.

36:12

Creator website

Episode guests

Kurt Kolstad

Adam Rogers

Highlights

AI Chapters

Episode notes

Search Bars Are Just Like The Google Search Bar

01:20

Searching by Keyword

01:00

Is Reddit Better Than Amazon?

01:13

Intro

3min

The Evolution of Search: From Libraries to Google

12min

The Discrepancies of Search: From Google to E-Commerce Platforms

2min

The Search Paradox: Personal Retrieval vs. Google Efficiency

7min

Navigating the Digital Search Landscape

6min

Navigating the SEO Landscape

9min

Navigating the Complexities of Online Search

5min

Adam Rogers has been thinking and writing about what’s known in the industry simply as "search." For the last decade, people have been grumbling about not being able to find things online, both in our private data and on the public web, despite ever-evolving algorithms. Ever since humans started writing stuff down, the struggle has been in how to organize it all so that its contents wouldn't be lost in the stacks. Search has always been an attempt to fix that problem.

Search and Ye Might Find

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