Search and Ye Might Find
99% Invisible
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The Search Paradox: Personal Retrieval vs. Google Efficiency
This chapter contrasts the complexities of personal information retrieval with the efficiency of Google's web search, highlighting the frustrations users experience when searching through personal files. It examines the implications of evolving search algorithms and monetization practices that prioritize engagement over content relevance, often leading to an overload of irrelevant information. Furthermore, it discusses the emergence of new search technologies and the growing preference for conversational responses in search queries, pushing for a more nuanced understanding of user intent.
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