unSeminary Podcast

LCBC: 19 Campuses in the Rust Belt with 25,000 Attendees? Keys to Multisite at Scale

Apr 24, 2025
David Ashcraft, CEO of the Global Leadership Network and former Senior Pastor of LCBC Church, shares insights from leading a multisite church that grew from 150 to over 25,000 attendees. He emphasizes the importance of a clear vision in guiding growth and aligning leadership. David details the challenges of maintaining stability while innovating and introduces the 90/10 rule for effective decision-making. He also discusses the vital role of summits in empowering church leaders and cultivating transformative experiences within their communities.
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ANECDOTE

LCBC's Growth Journey

  • LCBC grew from 150 people in a small town to over 25,000 attendees across 19 campuses.
  • A township's refusal to expand the original campus pushed LCBC to pioneer a multisite model in 2003-2004.
ADVICE

Repeat Your Vision Often

  • Vision leaks and must be repeated frequently to maintain clarity and alignment.
  • Weave vision naturally into communication, culture, and decision-making to keep it alive.
ADVICE

The 90/10 Rule and Testing Ideas

  • Apply the 90/10 rule: prioritize pleasing 90% of the congregation while accepting that 10% might be unhappy.
  • Test new ideas at a single location before rolling out to the whole church to mitigate risk.
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