The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 459: Everflow: From Selling Just Screenshots to $30M ARR SaaS - with Sam Darawish
Oct 30, 2025
Sam Darawish, Founder and CEO of Everflow, shares insights on bootstrapping his partner marketing platform to nearly $30M ARR without external funding. He recounts the unconventional method of showcasing screenshots at a trade show, which secured early customers. Sam highlights the importance of capital efficiency, having spent only $400K to start, and discusses pivoting from targeting networks to brands, navigating the associated challenges. His journey emphasizes the balance of sustainable growth and profitability in the SaaS landscape.
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Screenshots At A Trade Show Won Customers
- Sam rented a booth at Affiliate Summit and only showed screenshots of Everflow instead of a working product.
- Two prospects signed up at the event and later became their first customers, proving early feedback beats perfectionism.
Validate Deeply Before Building
- Talk to prospects for months before building to learn the real details customers need.
- Use that feedback to shape your MVP and avoid building the wrong product.
Scarcity Forces Product Focus
- Scarcity of capital forces focus on what matters and builds efficiency into product decisions.
- Bootstrapping with limited funds steers you away from wasteful choices and forces faster validation.
