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Bill Faeth Unfiltered
Tom Lyons - Revenue Management Strategies
Dec 19, 2023
Tom Lyons, revenue management expert from Casado, discusses revenue management strategies, including adjusting prices based on demand, defining competitive sets, and utilizing dynamic pricing tools. He emphasizes the psychology of pricing and buyer perceptions, and offers advice for new co-hosts and owners on property analysis and competitor identification.
27:53
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Quick takeaways
- Revenue management involves adjusting prices based on demand and supply, understanding booking windows, and analyzing competitive sets.
- Understanding buyer types and utilizing tools like deep property analysis are crucial for optimizing revenue in short-term rentals.
Deep dives
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