Clients from Content How To Scale Your Expert-Based Business (Without Doing Everything Yourself)
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May 1, 2024 
Guest Ryan Deiss, a seasoned entrepreneur, delves into building a business operating system, scaling expertise-based businesses, personal vs. business branding, and hiring strategies. He shares insights on process mapping, transitioning from consulting to scalable ventures, and the importance of team building for business success.
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Building a Scalable Operating System
- Map your customer journey visually with sticky notes, from awareness to purchase.
- Identify high-stakes steps, document those, and assign metrics for tracking progress.
Disconnected Blog Content
- Ryan Deiss used this process at Digital Marketer and discovered their blog content wasn't connected to any sales funnel.
- This realization led to optimizing the content strategy and connecting it with clear calls to action.
Prioritize and Track Metrics
- Focus on documenting high-stakes, error-prone steps in your customer journey.
- Assign 1-3 trackable metrics to each step, displayed on a scoreboard (e.g., Google Sheets).