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How To Scale Your Expert-Based Business (Without Doing Everything Yourself)

Clients from Content

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Mapping Business Processes for Optimization

The chapter focuses on the essential principles of business process mapping to enhance understanding of customer interactions and internal operations. It emphasizes the importance of visualizing how customers engage with the business, from awareness to delivery, using practical examples like sticky notes on a whiteboard. The discussion underscores the significance of tracking key metrics, setting targets, and mapping critical steps for consistency and scalability in marketing strategies.

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