Uncensored CMO Cadillac’s re-launch of an iconic car brand for a new era
Mar 12, 2025
Melissa Grady Dias, CMO of Cadillac, leads the brand's innovative marketing strategies, while Marianne Malina, President of 72andSunny, excels in creative storytelling. They explore Cadillac's shift to electrification and the launch of their new campaign, "Let’s Take the Cadillac." The duo discusses the need for emotional connections in advertising, the unique challenges of marketing EVs, and breaking free from formulaic car advertising. They even indulge in some fun Cadillac karaoke while showcasing the luxurious features of the new Escalade IQ.
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Melissa's Career Turning Point
- Melissa Grady shares how a mentor's question about her liking math reshaped her career path towards combining data and creativity in marketing.
- This pivotal moment led her to study Integrated Marketing Communications at Northwestern, fueling her passion for data-driven creativity.
Cadillac's Timeless Core Identity
- Cadillac’s core identity is as an American icon and symbol of the American dream, a consistent truth since its founding in 1902.
- Revitalizing the brand means embracing innovation while staying true to this deeply rooted heritage and purpose.
EVs Spark Automotive Innovation
- Electrification shifts automotive from century-old norms to a new era, creating opportunities to rethink manufacturing and customer experiences.
- Cadillac embraces both tradition and blank slate innovation to lead this exciting transformation.