Melissa Grady

In this engaging conversation, Cadillac's CMO, Melissa Grady, shares her expertise in data-driven marketing. She discusses how technology has revolutionized advertising, from social media strategies to embracing influencers. Grady elaborates on the complexities of modern ad buying and the challenges posed by data privacy changes. She highlights Cadillac's storytelling approach, especially around the Escalade, and the brand's adaptations during the pandemic, including the innovative ShopClickDrive platform to meet shifting consumer preferences.

Melissa Grady Dias, CMO of Cadillac, leads the brand's innovative marketing strategies, while Marianne Malina, President of 72andSunny, excels in creative storytelling. They explore Cadillac's shift to electrification and the launch of their new campaign, "Let’s Take the Cadillac." The duo discusses the need for emotional connections in advertising, the unique challenges of marketing EVs, and breaking free from formulaic car advertising. They even indulge in some fun Cadillac karaoke while showcasing the luxurious features of the new Escalade IQ.

Join marketing powerhouses Melissa Grady-Diaz, Winnie Park, Nathan Rosenberg, and Sarah Zurell as they explore the evolving landscape of digital marketing. They delve into how brands like Cadillac and Forever 21 are adjusting to cultural trends and the rise of platforms like TikTok. The conversation highlights the significance of community and emotional engagement in marketing efforts, along with innovative approaches to influencer strategies. Tune in for insights on building genuine connections and responding to post-pandemic consumer needs.