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What if your entire audience disappeared overnight? In this episode, Sharran shares why relying on social media is a risky game and why community is the ultimate asset. He reveals how legendary brands like Harley-Davidson, Nike, and Marvel have built powerful communities and how you can do the same.
Learn how to create true fans, make people feel valued, and structure smaller, engaged groups that grow organically. Whether you're just starting or want to strengthen your network, this episode will give you a proven blueprint for building a community that lasts.
Stop chasing views and start building a loyal community! Tune in to learn six proven strategies for building a thriving, engaged, and profitable community that will stay with you no matter what happens.
“At the end of the day, it is not about going viral. The world has changed. Yes, going viral is great, but the world has changed. It's about building a table where you and your people can sit together–people who support you, cheer for you, and grow with you.”
- Sharran Srivatsaa
Timestamps:
01:27 - The danger of relying on social media for your audience
03:06 - How Harley-Davidson created an iconic community
04:16 - The power of 1,000 true fans
04:30 - How Nike turned customers into a movement
07:06 - Why making people feel special is the ultimate strategy
08:34 - Building smaller, more engaged groups for a lasting connection
10:07 - How to let your community help grow itself
Resources:
- Join the Future Proof Community - https://futureproofsecrets.com/
- The Real Brokerage - https://www.joinreal.com/
- Top Agent Power Pack - https://sharran.activehosted.com/f/121
- The 5am Club - https://sharran.com/5amclub/
- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom
- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo
- Join Sharran's VIP Community - https://sharran.com/vip/
- ARC Multifamily Real Estate Investing - https://arcmf.com/
- Sharran's Partnership Program - https://www.highlandprime.com/
- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/
Connect with Sharran:
- Facebook - https://www.facebook.com/likesharran
- Instagram - https://www.instagram.com/sharransrivatsaa/
- X - https://x.com/sharran
- LinkedIn - http://www.linkedin.com/in/sharran
- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1
Business School with Sharran Srivatsaa