Building a Lasting Community Beyond Social Media

This chapter emphasizes the significance of cultivating a loyal community around a brand instead of depending solely on social media. It outlines six strategies for fostering deeper connections with audiences, highlighting emotional bonds and personalization to create enduring support for businesses.

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What if your entire audience disappeared overnight? In this episode, Sharran shares why relying on social media is a risky game and why community is the ultimate asset. He reveals how legendary brands like Harley-Davidson, Nike, and Marvel have built powerful communities and how you can do the same.

Learn how to create true fans, make people feel valued, and structure smaller, engaged groups that grow organically. Whether you're just starting or want to strengthen your network, this episode will give you a proven blueprint for building a community that lasts.

Stop chasing views and start building a loyal community! Tune in to learn six proven strategies for building a thriving, engaged, and profitable community that will stay with you no matter what happens.

“At the end of the day, it is not about going viral. The world has changed. Yes, going viral is great, but the world has changed. It's about building a table where you and your people can sit together–people who support you, cheer for you, and grow with you.”

- Sharran Srivatsaa

Timestamps:

01:27 - The danger of relying on social media for your audience

03:06 - How Harley-Davidson created an iconic community

04:16 - The power of 1,000 true fans

04:30 - How Nike turned customers into a movement

07:06 - Why making people feel special is the ultimate strategy

08:34 - Building smaller, more engaged groups for a lasting connection

10:07 - How to let your community help grow itself

Resources:

- Join the Future Proof Community - https://futureproofsecrets.com/

- The Real Brokerage - https://www.joinreal.com/