Design Better
Bonus Episode: Jason Giles, VP of Product Design at UserTesting, live in Austin
Dec 10, 2024
Jason Giles, VP of Product Design at UserTesting, shares his vast experience leading design teams and fostering empathy in product development. He brilliantly likens team dynamics to a jazz band, emphasizing improvisation and collaborative learning. The conversation dives into integrating research to create a customer-centric culture while balancing AI tools with human insights. Jason also highlights the importance of democratizing design processes, encouraging all team members to contribute creatively, enhancing productive relationships across teams.
20:57
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Quick takeaways
- Embracing flexibility and collaboration in product design teams fosters innovation and empowers all members to engage in the design process.
- Centralizing research efforts democratizes access to customer insights, enhancing understanding and commitment to solving problems across the organization.
Deep dives
The Jazz Band Approach to Collaboration
Using a jazz band analogy, effective product design teams embrace flexibility, improvisation, and collaboration to enhance their processes. This model encourages team members to actively engage in customer feedback rather than relying solely on trained researchers, fostering a culture of learning by doing. By hiring individuals who are open to this approach, teams can create an environment that supports experimentation and adaptability. This method not only empowers designers but also promotes innovation as every team member feels invested in the design process.
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