Design Better Bonus Episode: Jason Giles, VP of Product Design at UserTesting, live in Austin
22 snips
Dec 10, 2024 Jason Giles, VP of Product Design at UserTesting, shares his vast experience leading design teams and fostering empathy in product development. He brilliantly likens team dynamics to a jazz band, emphasizing improvisation and collaborative learning. The conversation dives into integrating research to create a customer-centric culture while balancing AI tools with human insights. Jason also highlights the importance of democratizing design processes, encouraging all team members to contribute creatively, enhancing productive relationships across teams.
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Scaling Insights & the Jazz Band Model
- Scale insights by enabling direct customer feedback for decision-makers.
- Empower them through the "jazz band" model, fostering learning by doing and flexibility.
Cultural Implications of the Jazz Band Approach
- The "jazz band" approach to research and design fosters generosity and collaboration.
- This inclusive approach changes team culture by bringing more people into the design conversation.
Balancing Flexibility and Rigor in Research
- At UserTesting, early attempts at democratizing research led to biased questions and faulty analysis.
- They implemented guardrails and oversight to ensure quality while maintaining flexibility.
