

559 Make Your Brand the Best in the World with Bozoma Saint John
Nov 6, 2017
In this engaging conversation, Bozoma Saint John, Chief Brand Officer at Uber and former marketing leader at Apple Music and PepsiCo, shares her remarkable journey from a challenging upbringing in Africa to spearheading iconic campaigns. She emphasizes the power of storytelling and authenticity in branding while recounting personal battles, including her husband's cancer fight. Boz discusses the significance of resilience, the impact of her multicultural background, and the lessons learned from her transitions in the fast-paced marketing world.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Intro
00:00 • 3min
Journey to Business Success: Overcoming Barriers and Finding Inspiration
03:04 • 3min
Navigating Identity and Belonging
06:00 • 17min
Teaching Tupac: Exploring Lyrics and Social Commentary
23:24 • 6min
Navigating Post-College Life
29:17 • 17min
Navigating Business Needs with Clear Messaging and Reliable Support
46:01 • 2min
Forging Connections: Brand Truth and Personal Resilience
47:55 • 20min
Thoughtful Gifting and Connection During the Holidays
01:08:09 • 2min
Lessons in Leadership and Legacy
01:10:02 • 11min
Embracing Authenticity: A Journey Towards Greatness
01:21:21 • 5min