Trapital
Who Wins When There's More Music Than Ever?
Jul 8, 2024
Sabrina Carpenter, Chappell Roan, Coco Jones, and Victoria Monet are talented artists redefining the music scene. They discuss how non-superstar artists are thriving in a saturated market, focusing on sustained effort over momentary fame. The conversation dives into the impact of streaming and AI on artist strategies and revenue models. Also featured are the unique roles of platforms like SoundCloud in uplifting emerging musicians, along with the necessity of engaging fanbases through authentic connections in a fragmented music landscape.
37:01
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Quick takeaways
- The music industry is shifting towards supporting a diverse range of artists who build loyal fanbases rather than solely focusing on superstars.
- Emerging technologies such as AI are complicating the landscape, making it crucial for artists to maintain authenticity and strong connections with their fans.
Deep dives
Shifting Focus in the Music Industry
The music industry is increasingly moving away from the traditional superstar model, focusing instead on rewarding artists who steadily build their careers and fanbases. Examples like Sabrina Carpenter, Chappel Rohn, and Victoria Monet highlight how persistence and consistent engagement with audiences can lead to commercial viability, even without mega-hits. This shift suggests that record labels are adjusting their business strategies to reflect this reality, recognizing that it is now more challenging to replicate the success of earlier giants like Taylor Swift. As a result, the emphasis is on nurturing a wider array of artists, rather than solely chasing blockbusters.
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