The Evolving Role of SoundCloud in the Music Landscape

A handful of artists are having their moment. Sabrina Carpenter, Chappell Roan, Coco Jones, Victoria Monet, the list goes on. Will these artists be as big as Beyonce? Who knows, but they broke through an industry that becomes harder and harder to break through.

But how does this change the strategy for the major labels? How are the companies outside of the label system handlling things differently. What do the economics of a true non-superstar model look like?

To break it all down, I'm joined by Tati Cirisano from MIDiA Research. We first visited this topic in 2022, but so much has changed since then. Hope you enjoy!

This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.

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