Limited Supply

S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels

May 22, 2024

Cart promos, new DTC brands, and private label trends are the hot topics of this podcast. Unravel the success story of Halara in the athleisure market. Explore the shift in DTC landscape and the rise of influencer-driven e-commerce. Dive into the world of private label brands and the potential franchising mindset in DTC.

44:19

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Quick takeaways

Cart promos drive sales with irresistible offers like 'buy 2, get 1 free', DTC brands prioritize audience validation over huge campaigns, Utilizing private label brands can boost loyalty and margins in the DTC landscape

Deep dives

Private Label Brands Expansion and Leverage

Walmart has embraced celebrity brands to drive foot traffic, focusing on margin and loyalty. Targeting Club Goods private label line capitalized on simplicity and pricing, utilizing lower product fees and ad-driven growth.

The Importance of Moderating & Engaging with Facebook Ad Comments

01:20

Evolution from product to content-driven approach

01:21

Retailers' Obsession with Celebrity and Private Label Brands

01:54

Incentivizing Purchases with Free Gifts

01:25

Introduction

2min

Success Story of a TikTok Athleisure Brand - Halara

5min

Optimizing Online Retail Strategies for Increased Sales

15min

Evolving D2C Strategies and Success Through Content Creation

6min

Influencer-Driven E-commerce and Private Label Trends

14min

Negotiation Terms and Cash Flow Strategies in Retail

2min

Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer?

Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand leveraged cart deals, TikTok, and influencers to compete with the likes of Shein and Fashion Nova.

Then the guys break down the rise of new DTC brands—what sets companies like Strawberry Milk Mob and Crown Affair apart from their predecessors like Warby Parker and Bonobos? How has the DTC landscape changed so drastically in such a short period of time? Is this the death of huge campaigns and the shift to slow audience validation?

And later, Nik wonders whether there’s room for companies to start utilizing private label brands more often. Is there a world where a franchising type of mindset can work for DTC? Or has Nik completely lost his mind?

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Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

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And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali