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14min chapter
S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels
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Influencer-Driven E-commerce and Private Label Trends
The chapter discusses the revenue and optimization challenges of a strawberry milkbob brand, joking about character names like blueberry and coconut. It also examines the trend of influencer-driven e-commerce stores prioritizing speed over quality design and the sustainability of such brands. The conversation further delves into private label brands in retail, Walmart's embrace of celebrity labels, and the dynamics between major retailers and smaller brands regarding branding and partnership leverage.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode