Something You Should Know How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice
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May 10, 2025 
Eleanor Gordon Smith, an NPR producer and author of 'Stop Being Reasonable', dives into the challenges of changing minds, revealing that emotional ties often outweigh rational arguments. Cliff Kuang, a user experience designer and author of 'User Friendly', discusses the evolution of intuitive design, tracing it back to post-WWII developments. They explore how personal identity shapes decisions, the complexities of user-friendly technology, and whether knowing the endings of stories enhances enjoyment, highlighting fascinating insights on persuasion and design.
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Spoilers Can Enhance Enjoyment
- Knowing a story's ending first can increase enjoyment by allowing focus on deeper elements like meaning and plot.
- Spoilers shift attention to nuances often missed in suspenseful storytelling.
WWII Shift in Machine Design
- World War II revealed that machine failures often resulted from poor human-machine interaction.
- Machines needed redesign to fit human use, not humans trained for complex machines.
Macintosh Sparked User-Friendly Design
- Apple’s Macintosh pioneered making computers conform to human expectations with intuitive design.
- This led to eliminating instruction manuals by leveraging familiar interactions across devices.
