Eleanor Gordon Smith, an NPR producer and author of 'Stop Being Reasonable', dives into the challenges of changing minds, revealing that emotional ties often outweigh rational arguments. Cliff Kuang, a user experience designer and author of 'User Friendly', discusses the evolution of intuitive design, tracing it back to post-WWII developments. They explore how personal identity shapes decisions, the complexities of user-friendly technology, and whether knowing the endings of stories enhances enjoyment, highlighting fascinating insights on persuasion and design.
