In this podcast, Alex Hormozi discusses the importance of post-free content and how to build a personal brand. He shares tips on creating effective content units and the power of free content in generating leads. The podcast also covers measuring audience size and growth, overcoming fear, and reviewing key topics covered so far.
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Quick takeaways
Consistently providing valuable free content builds trust and credibility, leading to more sales and conversions.
Maintaining a high give-to-ask ratio fosters goodwill and strong relationships with your audience.
Scaling your content strategy can be approached through either a depth-first or width-then-depth approach to reach a broader audience and increase engagement.
Deep dives
The Power of Free Content
Free content is a valuable tool for building a loyal audience and nurturing engaged leads. By consistently providing value to your audience through free content, you can establish trust and credibility, which in turn can lead to more sales and conversions.
The Give to Ask Ratio
Giving valuable content to your audience before making an ask is crucial. By focusing on a high give-to-ask ratio, where you provide more value than you ask for, you can build goodwill and establish long-lasting relationships with your audience.
Scaling Your Content Strategy
To scale your content strategy, you can take a depth-first or width-then-depth approach. With the depth-first approach, you maximize one platform before moving on to the next. With the width-then-depth approach, you get on multiple platforms early and maximize them together. Both approaches have their advantages and can help you reach a broader audience and increase engagement.
Lessons Learned from Creating Content
Through his experience in creating content, the author shares several valuable lessons. These include the importance of sharing personal experiences, the need to consistently remind your audience, the power of focusing on a niche audience, and the significance of making content for strangers rather than relying on inside jokes or assumptions. The author also emphasizes the value of free content in retaining paying customers and the need for repetition and consistency in content creation.
The First Post: Overcoming Fear and Taking Action
The author encourages readers to overcome their fear and take action by making their first post. While acknowledging that the first post may not be perfect, the author highlights the importance of providing value and offers guidance on structuring the first post. The author also shares their personal experience of starting to create content and reminds readers that everyone starts at zero, but consistency and perseverance can lead to significant growth over time.
“Give, give, give and you will get without losing goodwill or slowing down your audience growth.” In this episode, Alex (@AlexHormozi) discusses the importance of post-free content as the cornerstone of building a personal brand and growing an engaged audience. He shares his experience of building a 5 million-person audience in 24 months and provides tips on how to create effective content units that hook, retain, and reward audience attention.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.