The Game with Alex Hormozi Part 4: Post Free Content | $100M Leads Book
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Aug 19, 2023 In this podcast, Alex Hormozi discusses the importance of post-free content and how to build a personal brand. He shares tips on creating effective content units and the power of free content in generating leads. The podcast also covers measuring audience size and growth, overcoming fear, and reviewing key topics covered so far.
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Hormozi's Personal Brand Revelation
- Alex Hormozi shares his journey from doubting the power of personal branding to embracing it after seeing billionaires like Kylie Jenner and Dwayne Johnson succeed.
- A conversation with a famous friend changed his perspective on fame and impact, leading him to invest in building personal brands.
Audience is the True Asset
- The audience, not the content, is the compounding asset in content creation.
- Content may disappear, but a growing audience keeps delivering increasing value over time.
Create Effective Content Units
- To grow an audience, create content units with three parts: hook to get attention, retain to keep it, and reward to satisfy the audience.
- Each unit should clearly give people a reason to consume, stay engaged, and feel satisfied.