This chapter explores the author's realization of the power of building personal brands and the importance of audience-building as a compounding asset. It discusses the value of posting regular content on various platforms, the benefits of posting free content, and provides tips on creating attention-grabbing headlines and formatting content for maximum audience interaction.
“Give, give, give and you will get without losing goodwill or slowing down your audience growth.” In this episode, Alex (@AlexHormozi) discusses the importance of post-free content as the cornerstone of building a personal brand and growing an engaged audience. He shares his experience of building a 5 million-person audience in 24 months and provides tips on how to create effective content units that hook, retain, and reward audience attention.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:38) - Post Free Content I
(7:14) - Post Free Content II
(23:57) - Free Goodwill
(36:18) - 7 Lessons From Making Content
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