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Part 4: Post Free Content | $100M Leads Book

The Game with Alex Hormozi

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Building Personal Brands and the Power of Audience

This chapter explores the author's realization of the power of building personal brands and the importance of audience-building as a compounding asset. It discusses the value of posting regular content on various platforms, the benefits of posting free content, and provides tips on creating attention-grabbing headlines and formatting content for maximum audience interaction.

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