The Elite Recruiter Podcast

The Recruiter’s Blueprint: Building Your Brand, Community, and Client Base on LinkedIn (with Alexis Albright Meschi)

23 snips
Oct 24, 2025
Alexis Albright-Meschi, founder of a marketing agency for recruiters and LinkedIn branding expert, dives into modernizing recruiting strategies. She reveals how to create authentic, human-centered content that builds trust and engages networks. Discover the importance of defining your ideal client, optimizing your LinkedIn profile, and consistently sharing valuable stories. Alexis stresses the significance of personal branding over outdated tactics, ensuring that recruiters attract opportunities instead of chasing them. Tune in for actionable insights on growing your brand!
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INSIGHT

Recruiters Lag In Marketing Adoption

  • Alexis was shocked by how behind recruiters are on marketing and antiquated thinking about promotion.
  • Recruiters live on LinkedIn yet often resist modern marketing approaches.
ADVICE

Use Three Content Pillars

  • Create three content pillars: lead (authority), serve (education), and connect (human stories).
  • Use serving content to give small, useful samples rather than hoarding 'secret sauce'.
ANECDOTE

Grandmother Story Drives Connection

  • Alexis shares connecting content about values learned from her 107-year-old grandmother to spark dialogue.
  • That personal story reveals business values and creates deeper conversations with her audience.
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