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Targeting a specific skill to brand yourself, similar to how Dennis Rodman was known as a rebounder in the NBA. In business, specializing in a particular skill can set you apart and make you highly valuable to your company.
Using the concept of Ikigai, focusing on a skill your team dislikes and you can quickly master. By connecting tasks your coworkers dislike with skills you can learn rapidly, you can become a standout and valuable asset in your organization.
Transitioning into a trainer and maintainer of best practices can elevate your personal brand. Writing manuals, updating information, and training others on specific skills or processes within your company can enhance your standing and recognition.
Adopting the 'fixer' role involves researching, mastering tasks quickly, and recruiting others to handle functions efficiently. By displaying a sense of urgency, learning new skills rapidly, and resolving issues without drama, you can distinguish yourself and become indispensable in your career.
By setting high performance standards, a leader can naturally filter out individuals who cannot meet those standards, leading to a turnover of personnel. This turnover, while unintentional, results in the formation of a team that is competent and aligned with the leader's vision. Effective leaders understand the importance of assembling the right team, as competent team members contribute to overall success and attract additional resources and talent.
The podcast discusses the ways in which individuals like Trump leveraged power to create influence and success. Trump's ability to break conventional rules, build a powerful brand, and network extensively contributed to his rise to power. The episode emphasizes the importance of using power effectively to achieve desired outcomes and how acquiring power can lead to forgiveness of past actions and the perception of success in the eyes of others.
Today we kick off our new series, "The Blueprint." Jason gives practical advice on how to brand yourself (1:33). Then, Jason sits down with Stanford professor and author Jeffrey Pfeffer to talk about his new book, "7 Rules of Power: Surprising--but True--Advice on How to Get Things Done and Advance Your Career" (14:36).
(0:00) Jason tees up today’s show!
(1:33) The Blueprint E1: branding yourself
(13:39) Visa. Learn more about Visa’s online Small Business Hub at Visa.com/smallbusinesshub.
(14:36) Jeffrey Pfeffer speaks about his book “7 rules of Power”
(28:26) LinkedIn Marketing - Get a $100 LinkedIn ad credit at https://linkedin.com/thisweekinstartups
(29:56) Break the rules: Why are people so uncomfortable breaking the rules?
(37:41) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist
(38:58) Show up in a powerful fashion: body language
(41:45) Building a brand
(50:12) Use your power
(53:53) Trump using his power
(56:46) Once you have power, what you did will be forgiven forgotten or both
(1:01:42) Q&A: how do introverts exert power?
(1:02:46) Best networking tips
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