Industry Relations
Why Smaller Associations & MLS Organizations Should Make a Deal Soon
Jan 24, 2024
The podcast discusses the new FCC rules on lead generation in the insurance and real estate industries. They analyze the implications for platforms like Zillow and Redfin, as well as the challenges of buying and selling lists. They also touch on MLSs' curiosity and skepticism, potential lawsuits against title companies, and the importance of collaboration and general counsel. The hosts reflect on past predictions and hint at future implications of the FCC.
46:31
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Quick takeaways
- The new FCC rules on lead generation require specific one-to-one consent from consumers and have significant implications for the insurance and real estate industries.
- Smaller MLSs should consider collaborating with industry associations to navigate the increased legal scrutiny and ensure continued viability in the face of mounting legal costs.
Deep dives
New FCC rules on lead generation
The FCC has announced new rules regarding lead generation, specifically targeting the practice of sending leads from consumers to multiple advertisers. The new rules require specific one-to-one consent from consumers to be contacted by a specific seller or service provider. This has significant implications for the industry, as it affects lead generation websites and their ability to resell leads. The rules prohibit automated robocalls, robotex, and voice calls made using pre-recorded voices without clear and conspicuous consent from the consumer. Marketing calls must also be related to what the consumer is searching for, preventing the resale of leads. The insurance industry has already voiced concerns over the impact of these rules.
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