Industry Relations

Why Smaller Associations & MLS Organizations Should Make a Deal Soon

Jan 24, 2024

The podcast discusses the new FCC rules on lead generation in the insurance and real estate industries. They analyze the implications for platforms like Zillow and Redfin, as well as the challenges of buying and selling lists. They also touch on MLSs' curiosity and skepticism, potential lawsuits against title companies, and the importance of collaboration and general counsel. The hosts reflect on past predictions and hint at future implications of the FCC.

46:31

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Quick takeaways

The new FCC rules on lead generation require specific one-to-one consent from consumers and have significant implications for the insurance and real estate industries.

Smaller MLSs should consider collaborating with industry associations to navigate the increased legal scrutiny and ensure continued viability in the face of mounting legal costs.

Deep dives

New FCC rules on lead generation

The FCC has announced new rules regarding lead generation, specifically targeting the practice of sending leads from consumers to multiple advertisers. The new rules require specific one-to-one consent from consumers to be contacted by a specific seller or service provider. This has significant implications for the industry, as it affects lead generation websites and their ability to resell leads. The rules prohibit automated robocalls, robotex, and voice calls made using pre-recorded voices without clear and conspicuous consent from the consumer. Marketing calls must also be related to what the consumer is searching for, preventing the resale of leads. The insurance industry has already voiced concerns over the impact of these rules.

Introduction

2min

New FCC Rules on Lead Generation

15min

The Limitations of Buying and Selling Lists

14min

MLSs' Curiosity, FOMO, and Skepticism about Others' Opinions

2min

Title Company Lawsuits and Speculation about Future Updates

2min

Discussion on MLS pen case, government acronyms, and MLS executives' attendance at CMLS conference

2min

Collaboration and Importance of General Counsel

6min

Reflections, FCC Implications, and Future Predictions

3min

How are the FCC rules on lead generation reshaping the insurance and real estate industries? In this episode, Rob and Greg break down the new FCC rules on lead generation and how they are impacting the insurance and real estate industries. Learn how these rules aim to prevent automated robo calls or texts without clear consumer disclosure. Rob and Greg explore the implications for industries like insurance and real estate, including lead resale and lead distribution platforms such as Zillow and Redfin. They also speculate on potential changes for Redfin, such as providing a list of partner agents when a consumer requests to see a house.

Tune in as Rob and Greg analyze how these changes are shaping the evolving landscape of the real estate industry.

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This podcast is produced by Two Brothers Creative 2024.