14min chapter

Industry Relations cover image

Why Smaller Associations & MLS Organizations Should Make a Deal Soon

Industry Relations

CHAPTER

The Limitations of Buying and Selling Lists

This chapter discusses the challenges that associations and MLS organizations face in terms of buying and selling lists and accessing member databases. It explores the importance of consent for contacting individuals through automated methods and the difference between pool marketing and push marketing. The chapter also touches upon the ban on robocalls and robotechs.

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