

20Growth: Top Growth Lessons from the Early Facebook, Twitter and Quora Days, The Most Important Question to Ask When Building Your Growth Team, How To Test For True Candidate Depth and Quality When Hiring for Growth with Andy Johns, Venture Partner @ Unu
13 snips Nov 17, 2021
In a captivating discussion, Andy Johns, a growth leader with a storied past at Facebook, Twitter, and Quora, shares insights from his journey in tech. He reveals key lessons on scaling startups and the importance of product-market fit. Andy emphasizes the need for strategic hiring in growth roles and suggests essential questions for founders to consider. He also discusses the dynamics between growth and engineering teams, highlighting the balance between metrics and collaboration to propel startup success.
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Scrappy Start
- Andy Johns's entry into tech was serendipitous, starting with emailing CEOs.
- His scrappy approach landed him a role on Facebook's growth team, despite being the "least qualified" applicant.
Growth Nuances
- Growth team structures aren't one-size-fits-all; consider business type and industry.
- Avoid over-reliance on optimization; prioritize product innovation for substantial growth.
Growth as User Flow
- Growth teams should measure and optimize user flow, similar to finance managing capital.
- Tailor your growth approach based on your specific product and its user dynamics.