Domenic DiMeglio, CMO of Paramount Streaming: Lead with Empathy
Sep 20, 2023
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Domenic DiMeglio, CMO of Paramount Streaming, discusses marketing strategies for streaming services, competition with TikTok, creating engaging trailers, and leading with empathy. They also talk about Pluto TV's success, merging content for Paramount Plus, and the return of Axe in 'Billions'.
Successful campaigns require diverse assets on multiple platforms for maximum visibility.
Leading with empathy in marketing fosters stronger connections with audiences and enhances brand perception.
Strategic mergers like Paramount Plus and Showtime offer value through integrated content and enhanced customer engagement.
Deep dives
Dominic DeMaeleo's Small Business Mentality in Career Success
Drawing from his experience working in a small family-owned business, Dominic DeMaeleo emphasizes the value of a small business mentality in his career. He highlights the care and dedication inherent in such environments, emphasizing the importance of this mindset in his professional journey. This small business ethos has guided him to success, ensuring a strong work ethic and dedication wherever he pursues his career.
Navigating the Competitive Streaming Landscape With Paramount and Pluto TV
Dominic DeMaeleo discusses the dynamic streaming landscape and Paramount's strategies in competing for viewers' attention, especially in the presence of platforms like TikTok. He delves into the science behind creating engaging trailers and the significance of leading with empathy in marketing. Offering insights into real leadership and effective growth strategies, the podcast delves into the challenges marketers face and the potential of marketing power.
Maximizing Campaign Impact Through Strategic Integration: Paramount and Showtime Merger
The discussion shifts towards the strategic merger of Paramount Plus and Showtime, highlighting the creative bundling and integration of content to enhance customer value. Dominic DeMaeleo explains the success behind merging the services, driving higher engagement and retention rates. By pooling resources and aligning marketing strategies, the amalgamation of Showtime and Paramount Plus offers a comprehensive and compelling entertainment ecosystem for viewers, showcasing the power of cohesive brand integration.
Strive for Personalization in Marketing
The importance of personalization in marketing is emphasized as a key factor that significantly impacts campaign success. The podcast suggests that while good placement and contextual advertising have been effective strategies, adding personalization can elevate marketing efforts to a new level. By tailoring content to different audience segments, marketers can create more meaningful connections with their target demographic, enhancing the overall effectiveness of their campaigns.
Prioritize Understanding and Empathy in Leadership
The discussion dives into the significance of understanding and empathy in leadership roles. The podcast highlights the importance of building trust with team members, providing feedback, and fostering an environment where mistakes are seen as opportunities for growth and innovation. Leading by example, showing empathy, and understanding individual motivations are underscored as crucial aspects of effective leadership. Additionally, creating a supportive work environment that values employee contributions and encourages personal growth is seen as essential for building successful teams and long-lasting relationships.
How do you advertise a streaming movie or TV show? "Flashy campaign assets" like a trailer and key art are certainly part of it, says Paramount Streaming's head of marketing Domenic DiMeglio. But in the modern entertainment business, that's just the tip of the iceberg. In reality, he says, you need hundreds of assets that will appear on every platform, and a plan to "manage the customer life cycle as part of that process."
"There's just so much that goes into successfully building and managing and executing a campaign that you don't necessarily see beyond those flashy moments," Domenic says. "... If you're not placing that trailer in the right places, you're not giving it the right fuel to get viewed by folks, then you're also letting it down."
Today on Building Better CMOs, Domenic talks with MMA Global CEO Greg Stuart about competing with TikTok for viewers’ attention, the science of making an entertaining trailer, why Paramount bundled Showtime into the streaming service Paramount+, and more. They also discuss how to lead with empathy, the success of the company's free ad-supported streamer Pluto TV, and the return of Damian Lewis' character Axe to Showtime's "Billions."
