Write • Build • Scale How To Validate, Build & Sell Your First Digital Product (Ft. Landon Poburan)
Aug 24, 2025
Landon Poburan, an entrepreneur and digital marketing strategist with two decades of experience building nine businesses, dives into the essentials of launching a digital product. He discusses overcoming impostor syndrome and marketing resistance, while emphasizing the need for authenticity in connecting with audiences. Landon shares the importance of validating demand through audience feedback and offers insights on subtle selling methods. He also reflects on the lessons of his entrepreneurial journey, including the significance of solving specific problems for effective product creation.
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Imposter Syndrome Is Normal And Fixable
- Imposter syndrome and fear of judgment are common and normal when marketing yourself online.
- Landon says repeated practice and sharing personal experience reduces anxiety and builds skill over time.
Speak From Your Experience, Not As A Guru
- Shift your language from 'you' to 'I' and share personal experiments instead of preaching.
- Establish marketing values by noting what tactics make you cringe and avoid them.
Treat Marketing As Incremental Experiments
- Treat marketing tactics as experiments: try, measure, keep what works, drop what doesn't.
- Use experimentation to discover marketing methods you enjoy and excel at.