Access denied: the disabled customers failed by customer service
Dec 13, 2023
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Explore the challenges faced by disabled customers in accessing customer service and the legal protections in place to support them. Learn how companies are failing to accommodate disabled individuals, leading to dissatisfaction and the need for change.
Companies need to offer varied communication methods to cater to diverse disabilities.
Businesses should prioritize awareness and training on disability issues to provide equal access for disabled consumers.
Deep dives
Barriers Faced by Disabled Customers in Customer Service Interactions
Contacting companies for disabled customers has become challenging, with long waiting times and inadequate resolutions. A survey revealed that many disabled individuals were unhappy with the time taken to get answers and the quality of assistance provided, especially in sectors like energy, telecoms, and financial services. Examples highlighted issues like missing credits in energy bills and difficulties in reaching customer service representatives.
Challenges with Contacting Customer Service through Various Channels
Disabled customers often struggle with inaccessible communication methods, such as chatbots and automated phone systems. These systems lack flexibility and fail to address specific customer needs, resulting in dissatisfaction. Some customers faced difficulties in obtaining assistance due to complex automated menu options and inaccessible formats of communication, like receiving letters instead of audio formats.
Importance of Proactive Accessibility Measures for Disabled Consumers
Companies need to proactively design services that cater to diverse disabilities and preferences, including British Sign Language or Braille. Regulators mandate varied communication channels and accessible formats in sectors like energy and finance. Businesses should prioritize awareness and training on disability issues and make reasonable adjustments under the Equality Act of 2010 to provide equal access for disabled consumers.
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Challenges Faced by Disabled Customers in Accessing Customer Service
With disabled and vulnerable consumers left disgruntled at the treatment they face from big name brands, we investigate where companies are failing and launch a campaign for change.