Masters of Scale 5 ways to keep your brand relevant
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Jan 3, 2023 Discover the imperative of brand relevance in a fast-changing market. Bold branding choices can make or break your identity. Nike’s audacious advertising strategies highlight the power of controversy and celebrity. Explore innovative charity efforts like the Clean Water Challenge shifting donor engagement to a subscription model. The podcast also emphasizes inclusiveness and cohesion, demonstrating how Disney navigates diverse properties while maintaining a unified brand. Tune in for insights on balancing core values with growth.
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Stick Your Neck Out
- Brands must avoid blandness by taking risks and expressing strong opinions.
- Playing it safe leads to irrelevance, so embrace controversy to define your identity.
Nike's Revolution Ad
- Nike used the Beatles' song "Revolution" in an ad, sparking controversy and lawsuits.
- This bold move, though risky, reinforced Nike's image as an irreverent, edgy brand.
Nike & Kaepernick
- Nike's Colin Kaepernick ad, despite backlash, strengthened their brand by aligning with their values.
- This move demonstrated authentic brand relevance, not just attention-seeking.