5 ways to keep your brand relevant
Masters of Scale
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Innovating Charity: The Clean Water Challenge
This chapter discusses the urgent global issue of access to clean water and the innovative strategies adopted by Charity Water to enhance donor engagement and support. It emphasizes the transition from one-time donations to a subscription model, transformative storytelling, and the importance of community connection through immersive events. The narrative explores both challenges and successes in maintaining brand relevance, especially during the shift to virtual formats amidst the pandemic.
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