The Slow Newscast Dangerous games: Red Bull's killer PR
Mar 26, 2024
Explore Red Bull's controversial role in mainstreaming extreme sports, raising ethical concerns about safety and accountability. Delve into tragic fatalities in base jumping and skydiving, highlighting the lack of regulation. Discover the sponsorship dilemma in extreme sports, touching on the pressures faced by athletes to engage in risky behaviors for corporate sponsorships.
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Lauterbrunnen: The Valley of Death
- Lauterbrunnen, a picturesque Swiss village, is a hub for BASE jumping.
- Locals cope with frequent accidents, sometimes witnessing jumpers' deaths.
Red Bull's Killer PR
- Red Bull's marketing promotes extreme sports, creating a billion-dollar brand.
- This has brought BASE jumping into the mainstream, increasing its popularity and inherent risks.
Felix Baumgartner's Daredevil Stunts
- Felix Baumgartner, a Red Bull-sponsored athlete, was known for his daring BASE jumps.
- He set a world record with an extremely low BASE jump from Christ the Redeemer.