Dangerous games: Red Bull's killer PR
The Slow Newscast
Red Bull's Impact on Extreme Sports
Exploring the evolution of base jumping from an underground activity to a global sport, with a focus on Red Bull's influential role in mainstreaming extreme sports through adventurous marketing strategies and athlete sponsorships. The chapter raises ethical concerns regarding safety and accountability in extreme activities, emphasizing the fine line between thrill-seeking and responsible promotion of risky sports.
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