Dangerous games: Red Bull's killer PR
The Slow Newscast
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Red Bull's Sponsorship Dilemma in Extreme Sports
This chapter explores the controversial topic of Red Bull's involvement in extreme sports sponsorship, focusing on the fine line between promoting risky behaviors and ensuring athlete safety. It discusses the pressures athletes may face to engage in dangerous activities to maintain their sponsorships, and the impact of corporate sponsorships on public perception and safety in niche sports like base jumping. The episode also touches on the complexities and conflicts within the extreme sports community regarding speaking out against companies like Red Bull.
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