The Money Gains Podcast Money Moments 20 - Is British Culture Killing Your Business Dreams? (Charlotte Mair)
Sep 12, 2025
Charlotte Mair, founder of TFR, dives into the cultural chasm between American and British business practices. She discusses how the UK's transactional mindset can stifle entrepreneurial spirit, compared to the supportive nature found in the US. The conversation also tackles the complexities of personal branding in the digital world, highlighting the struggle to maintain authenticity on platforms like LinkedIn. Mair emphasizes the need for soft skills and genuine engagement to thrive in today's competitive landscape.
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UK Transactional Culture Vs US Nurture
- British business culture is more transactional and requires proving yourself before getting a chance.
- Charlotte contrasts this with American culture, which nurtures brand DNA and co-signs big ideas freely.
Founder Delusion Fuels Perseverance
- Delusion (or being 'unreasonable') is a necessary founder trait that keeps you going through hard days.
- Charlotte and hosts frame obsession/delusion as fuel for resilience and big outcomes.
Choose People Who Elevate You
- Surround yourself with people who hold a 'star winner' mindset and elevate your ambitions.
- Charlotte advises hiring and keeping people who say "yeah you can" and match energy, skill, and delusion.