The Jordan Harbinger Show

534: Greg McKeown | How to Make What Matters Effortless

4 snips
Jul 15, 2021
Greg McKeown, author of Essentialism and Effortless, shares his insights into productivity and living simply. He emphasizes the importance of understanding your return on effort for better results. McKeown discusses overcoming procrastination by creating a 'zero draft' and rethinking the notion that easy means lazy. He reveals five key questions to streamline project planning and highlights how gratitude can enhance personal growth. Through compelling stories, he advocates for a minimalist approach to work and life, challenging the culture of burnout.
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ADVICE

Return on Effort

  • Focus on your return on effort (ROE) to achieve better results.
  • Design systems that create results and stack the deck in your favor.
ANECDOTE

Kiva's Origin Story

  • Jessica Jackley helped an entrepreneur in Africa by providing a microloan, enabling her to negotiate better deals and increase profits.
  • This led to the creation of Kiva, a platform for microloans with a high repayment rate, demonstrating the power of residual results.
ANECDOTE

Prioritizing Life

  • Greg McKeown attended a client meeting during his daughter's birth because of a poorly timed request from his boss.
  • This experience taught him that if you don't prioritize your life, someone else will.
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