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David is known for building David's Tea into a successful retail chain with 200 stores in Canada, eventually taking the company public. His experience in the tea industry has provided him with valuable insights into consumer behavior, particularly around seasonal purchases and product marketing. Notably, while Cold 911 tea was a strong entry point for customer acquisition during colder months, Forever Nuts became the top-selling product despite its lower repeat purchase rate. This dichotomy illustrates that understanding consumer preferences is crucial and often requires adaptation over time.