Revolutionizing the Digital Luxury Experience: AI-Powered Personalization and Data Utilization with Michel Tjoeng Founder of ChatLabs and LVMH 2023 AI Award Winner
Apr 1, 2024
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Michel Tjoeng, a digital marketing and AI tech trailblazer, discusses ChatLabs' AI-driven personalization in luxury branding, leveraging unstructured data analysis. They explore future data usage focusing on context over identifiers, and winning the LVMH 2023 AI Award.
ChatLabs focuses on AI-driven personalization in luxury branding, mirroring high-end retail experiences online.
AI and unstructured data analysis refine the digital customer journey at ChatLabs, emphasizing context and preferences over traditional identifiers.
Deep dives
Revolutionizing Social Commerce and AI in Luxury Sector
The conversation delves into how groundbreaking work at Chat Labs, led by Michelle, is revolutionizing social commerce and AI in the luxury sector. Michelle's journey in digital marketing from e-commerce to leveraging technology for business growth is detailed. The focus shifts from technically making e-commerce work to optimizing customer experiences, funnel conversions, and integrating omni-channel data for better customer experience. Michelle's ambition at Chat Labs is to mine and leverage data effectively to enhance customer experiences.
Hyper-personalization and Guided Consumer Journeys
The discussion explores hyper-personalization in luxury brands and the challenges in leveraging consumer data ethically. It emphasizes the significance of context and consumer intent over personally identifiable information in guiding consumer journeys. The parallel is drawn between guided experiences in physical stores and the absence of personalized guidance online. The aim is to crack the code of personalization at scale to cater to individual preferences and optimize online experiences.
AI Disruption and Trust in Automated Experiences
The podcast anticipates AI's disruptive impact on the digital space and emphasizes the need to rethink business processes and trust in AI decision-making. The conversation highlights the challenges in relinquishing control to AI for tasks traditionally handled by humans. The shift towards AI-driven processes requires a reengineering of trust, curation, and a recalibration of business operations to ensure accurate, reliable, and personalized customer interactions.
Dive into the future of luxury branding with Michel Tjoeng, Co-Founder of ChatLabs and winner of the LVMH 2023 AI Prize. Michel is a trailblazer in digital marketing and AI technology. His journey from the early days of e-commerce to leading innovative projects at De Beers sets the stage for his groundbreaking work at ChatLabs.
Discover how ChatLabs is transforming the digital customer experience by leveraging AI to offer unparalleled personalization, mirroring the bespoke service of high-end retail in the online world.
Key Highlights:
Michel Tjoeng's evolution from e-commerce to leading ChatLabs, focusing on AI-driven personalization in luxury branding.
ChatLabs' innovative approach to mimicking high-end retail experiences online, enhancing customer satisfaction through personalized interactions.
The strategic use of AI and unstructured data analysis at ChatLabs to refine and personalize the digital customer journey.
Insights into the future of consumer data usage, emphasizing the shift towards context and preferences over traditional identifiers, amidst privacy concerns.
ChatLabs' achievement of winning the LVMH 2023 AI Award, marking a significant milestone in the intersection of luxury branding and AI technology.
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