
#12 LVMH AI Award Winner: Building Luxury's AI-Powered Hyper-Personalization at Scale | Michel Tjoeng
Beyond Luxury
00:00
AI-Powered Personalization in Luxury Digital Experiences
The chapter explores the challenges and processes involved in creating an AI-powered engine for real-time personalization in luxury digital experiences. It discusses the importance of leveraging data for personalized customer journeys, automating customer experiences, and reducing human intervention to tailor experiences instantly. The focus is on hyper-personalization, transforming user journeys based on individual intent and preferences in the digital luxury industry.
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