2min chapter

Beyond Luxury cover image

Revolutionizing the Digital Luxury Experience: AI-Powered Personalization and Data Utilization with Michel Tjoeng Founder of ChatLabs and LVMH 2023 AI Award Winner

Beyond Luxury

CHAPTER

Navigating the Attention Economy for Immersive Brand Experiences

Exploring the significance of immersive storytelling in the digital era to engage consumers effectively and drive transactions. The chapter emphasizes the shift to the attention economy and the need for brands to create compelling narratives and brand universes to stand out and maintain consumer interest.

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