EY Sustainability Matters

Why integrating sustainability is everybody’s business

4 snips
Feb 10, 2025
Join Pia Heidenmark Cook, former Chief Sustainability Officer at IKEA and sustainability advisor, along with Lisen Wiren, Programme Manager at IKEA Social Entrepreneurship. They discuss how every professional, regardless of role, can contribute to sustainable practices in their organizations. Their new book, co-authored together, emphasizes collective responsibility in business sustainability and highlights the evolution of corporate environments toward this goal. They share personal journeys, the importance of collaboration, and practical strategies for embedding sustainability at all levels.
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ANECDOTE

Climate Psychologist Story

  • Carly Andersson, a psychologist, initially felt she needed to retrain in a field related to nature.
  • She realized her psychology background was crucial for driving collective change around climate.
ADVICE

Engage All Departments

  • Engage all departments in sustainability, from logistics to product design and communications.
  • Recognize that each department possesses unique expertise to contribute.
INSIGHT

Bottom-Up and Top-Down

  • Sustainability transformations require both bottom-up engagement and top-down structural changes.
  • Embedding sustainability into structures like governance and incentives ensures lasting impact.
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