Join Pia Heidenmark Cook, former Chief Sustainability Officer at IKEA and sustainability advisor, along with Lisen Wiren, Programme Manager at IKEA Social Entrepreneurship. They discuss how every professional, regardless of role, can contribute to sustainable practices in their organizations. Their new book, co-authored together, emphasizes collective responsibility in business sustainability and highlights the evolution of corporate environments toward this goal. They share personal journeys, the importance of collaboration, and practical strategies for embedding sustainability at all levels.

Acclaimed sustainability leader Pia Heidenmark Cook discusses driving sustainability strategies, untapped potential of sustainability reporting, and using double materiality for competitive advantage. She shares insights from her time as CSO at IKEA and the transition of sustainability to a strategic imperative, emphasizing the importance of personal values in embedding sustainability.