Join Pia Heidenmark Cook, former Chief Sustainability Officer at IKEA and sustainability advisor, along with Lisen Wiren, Programme Manager at IKEA Social Entrepreneurship. They discuss how every professional, regardless of role, can contribute to sustainable practices in their organizations. Their new book, co-authored together, emphasizes collective responsibility in business sustainability and highlights the evolution of corporate environments toward this goal. They share personal journeys, the importance of collaboration, and practical strategies for embedding sustainability at all levels.