Episode 230: Structuring Product Teams Around Outcomes with Jose Quesada

Join us this week on the Product Thinking Podcast as we explore the intersection of digital innovation and product management with Jose Quesada, VP of Product Management for Mobile and Web at American Express. With over 15 years of experience, Jose provides valuable insights into transforming digital experiences within the financial industry and the pivotal role of experimentation in fostering innovation.

Jose shares his approach to creating a culture of safe experimentation, the seamless integration of digital and physical financial products, and the importance of developing soft skills in product management. He offers a compelling perspective on how digital transformation is reshaping customer interactions and product strategies at American Express.

You'll hear us talk about:

- 11:25 - Embracing Experimentation

Jose discusses the importance of using experimentation as a tool to reduce uncertainty, encouraging his team to innovate and learn from mistakes without fear.

- 25:31 - Data-Driven Product Strategy

Jose emphasizes the significance of a dual-track approach in product development, balancing immediate business outcomes with future-focused discovery.

- 33:24 - Building Psychological Safety for Innovation

Jose shares strategies for fostering a team environment where making mistakes is part of the learning process, thereby driving innovation and growth.

Episode resources:

Jose on LinkedIn: https://www.linkedin.com/in/josequesadamedina/

Careers at AMEX: https://www.americanexpress.com/en-us/careers/

Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview

Timestamps:

00:00 Coming Up

01:23 Intro

03:00 Dear Melissa

08:38 Entering product

14:53 Outcome-Driven Teams

25:41 Making Data Work

34:28 Embracing Change

41:44 Future Of Digital Products